There are many factors to consider when designing a POP (point of purchase) display stand to ensure that the product attracts customers, promotes sales and enhances the brand image.

Product features and positioning: Understand the functions and characteristics of the product, such as its uses, advantages, features, etc. This helps determine how best to display the product to highlight its features and benefits. Consider the appearance design features of the product, including shape, color, material, etc. The design of the display rack should be coordinated with the appearance of the product to highlight the beauty and attractiveness of the product. Understand the size and weight of the product to determine whether the display stand is designed to support and display the product, ensuring safety and stability. The product’s brand identity and logo are also factors considered. The design of the display rack should fully consider how to highlight the brand logo to enhance brand recognition and image. Determine the target market and audience for your product. Different markets and audiences may have different needs and preferences for products, and the design of the display rack should be adjusted and optimized according to the target market. Understand competitors' product positioning and display methods in order to compete differentiated. The design of the display stand should highlight the uniqueness and advantages of the product and contrast it with its competitors.

Space limitations: The first thing to consider is the size of the space where the display rack will be located. This includes taking into account the floor area occupied by the display stand, its height, and the available space around it. Depending on the size of the space, size and shape the display to ensure it makes the most of the available space without looking too crowded or obtrusive. In addition to the space limitations of the display rack itself, the environment in which the display rack is located also needs to be considered. For example, if the display rack is placed in a shopping mall or retail store, other surrounding display racks, passages, entrances and exits, etc. need to be considered to ensure that the design of the display rack will not affect the flow and experience of customers. Make sure that displays do not take up too much traffic space and interfere with customer comfort and convenience. According to the location and environment of the display rack, determine the size and layout of the display rack to maximize the circulation space. Consider the number and density of products displayed on the display rack. If space is limited, consider using designs such as multi-layer display racks or rotating display racks to increase the number of products displayed while saving space. When considering space constraints, you also need to consider the visual impact of the display rack. The design should make the most of the space and make the display look rich and attractive, while ensuring it doesn't look overcrowded or cluttered.

Target audience: Analyze the needs and preferences of the target audience to ensure that the display rack design can attract their attention and trigger the desire to purchase.

Brand image: The design of the display rack should be consistent with the brand image, including colors, fonts, logos, etc., to enhance brand recognition and awareness.

Product display method: Consider the display method of products, such as vertical, horizontal, stacked, etc., as well as the combination relationship between products to maximize the display of product features and functions.

Material selection: Choose materials that suit the product and brand image, such as metal, plastic, wood, etc., while taking into account the durability and cost-effectiveness of the material.

Sustainability: More and more brands are paying attention to sustainability, so when designing display racks, factors such as the renewability and recyclability of materials need to be considered to reduce the impact on the environment.

Lighting and decoration: Lighting and decoration can enhance the visual effect of the product and attract the attention of customers. Therefore, when designing display stands, you must consider how to use lighting and decoration to highlight product features.

Interactive experience: Consider the interactive experience between customers and products, such as whether samples, trial areas, etc. need to be provided to increase customer participation and desire to purchase.

Easy to maintain and manage: The display rack design should be simple and easy to understand, as well as easy to maintain and manage. Taking into account the need for routine maintenance and cleaning, the design should be as simple and standardized as possible.

Laws and regulations: Comply with relevant laws and regulations, including safety standards, fire protection requirements, etc., to ensure that the display rack meets the requirements of laws and regulations and protect the safety of customers and products.